please read our winning strategy carefuly, are you ready?
Before we begin, let's see what we achieved these last 2 years
On Ramadan 2021 people started to miss socializing, because a year before (2020) when the pandemic strike on march, they were all stricken with fear. For more than one year of isolation, people whom are social beings are longing for everyday communications especially in Ramadan season. This is also supported by the results of Google and Meta research which stating that the most searched keywords on Ramadan 2020 were
The conclusion is in this pandemic era, Indonesian moslems needed a platform/medium for them to keep socializing in community by Silaturahmi Digital. And the right time for them to do the Silaturahmi Digital is on Ngabuburit time, and so the online Ngabuburit 2021 was held.
Continuing Mari Ngabuburit 2021 success, we and the brand decided keep moving with the campaign by building a community named Club Sobat Badak. This happened to continue our TRIMER manifesto that has been proven to be successful on ramadan. This never ending activitions have led us into a progressive community growth. Which resulting more than 500.000 members at the end of 2021. Entering 2022, to prepare the Mari Ngabuburit 2022 with the insights from Meta, Google and also TikTok about :
And so our Mari Ngabuburit campaign 2022 were started a month before the ramadan to lead our audience to prepare their ramadan well, and of course with stocking our brand’s products before the ramadan.
Here are insights we get from the big 3 (Google, Meta & TikTok)
source : META insight for Ramadan 2023
source : TikTok insight for Ramadan 2023
source : META, Google, TikTok insight for Ramadan 2023
Based on Ramadan 2023 insights above we are going to run Festival Ngabuburit Ramadan 2023.
Festival Ngabuburit Ramadan 2023 is a 30 days non-stop online interactive ngabuburit event, where brands can show their care, grab audience attention and sell brand stories to win audience's consideration. With event's format as followed :
This whitepaper explain about Your opportunity how to win the rest of 2023.Download Here
Here are our strategies to win Ramadan based on Ramadan insights and our winning formula
Occurs a month before Ramadan which peak time is 2 weeks before Ramadan this pre-Ramadan phase is a time when people heavily shopping all their needs for the whole of Ramadan
In the first week of Ramadan, people tend to be more active religiously, starting with their first tarawih, 5 times shalat, and hearing tausiyah
During the 2nd week of Ramadan, people start to do the once-a-year social meeting called ‘Bukber’, they usually do it more than once with families, colleagues, alumni, circle, and many more
The 3rd week of ramadan, people start to figure out what hampers should they buy for their relatives, here we are going to give them a chance to co-create their own hampers with brand collaboration products
In the 4th week of Ramadan, especially this year where the government has repealed the PPKM rules, people will start to talk about their homecoming plan, and some even take their early leave to go to their hometown. In this phase, people will be busy hunting mudik tickets, gift to bring when mudik, foods/drinks to bring, and preparing their mudik vehicle.
And last but not least, the celebration phase where all people are celebrating their victory throughout the Ramadan season. In this phase people tend to have more attention towards their look (make-up & fashion) for meeting (silaturahmi) their colleagues
Your Brand will be seen as a brand who cares about them, and you will get their attention so when you start 'selling the story' they will get it and gain consideration towards your brand, and they will put your Brand into their top monthly shopping list.
Gain more than two ways conversation with Moms the decision maker of monthly shopping list inside this Festival Ramadan.
Get more than hundred thousand Indonesian Moslem affinity database throughout Indonesia
Festival ngabuburit ramadan 2023
5 Segments @15min
30 Ads Slot
15 Segments @15min
100 Ads Slot
Share / Mix Product Sampling
(Exclusive Brand each Category)
60 Segments @15min
675 Ads Slot
Database & Market Insight
Exclusive Product Sampling
1 Recommended Item for Hampers Activation