Hello Brand! welcome to your success ramadan strategy 2023

please read our winning strategy carefuly, are you ready?

Background

Our Success Stories

Before we begin, let's see what we achieved these last 2 years

Story of Mari Ngabuburit 2021

2021 FACT SHEET:

7.688.390
Impression
301.284
Total Members
313.224
Total View Live
504 (34)
City/Province
14.657
Bukber Participation (Online)
38.340
Hampers Participation

Story of Mari Ngabuburit 2022

2022 FACT SHEET:

30Jt+
Impression
1.225.223
Total Members
4.594.601
Total View Live
773.8%
Increase Share Of Voice
49
Bukber Regional (Onsite)
1.543
Submission Receipt
Ramadan Insight 2023

What happen in Ramadan 2023?

Here are insights we get from the big 3 (Google, Meta & TikTok)

So What?

Based on Ramadan 2023 insights above we are going to run Festival Ngabuburit Ramadan 2023.

Festival Ngabuburit Ramadan 2023 is a 30 days non-stop online interactive ngabuburit event, where brands can show their care, grab audience attention and sell brand stories to win audience's consideration. With event's format as followed :

  • Interactive Information (Podcast, Webinar, Talkshow)
  • Religious (Tausiyah, Musik Islami, Bacaan Surat, Kisah Nabi)
  • Entertainment (Virtual Tour, Masak-masak online, Senam Virtual, Bukber online, Fashion Show Busana Muslim, Quiz Show, Interactive Quiz)
  • Contest (Cooking contest, hafalan surat contest ) etc.

TARGET MARKET

Ramadan 2023 Strategy

Overview

Here are our strategies to win Ramadan based on Ramadan insights and our winning formula

Key Success

Understanding The Six Phase of Ramadan

01

Shopping Phase (2 Weeks Before)

Occurs a month before Ramadan which peak time is 2 weeks before Ramadan this pre-Ramadan phase is a time when people heavily shopping all their needs for the whole of Ramadan

02

Religious Phase (Week 1 Ramadan)

In the first week of Ramadan, people tend to be more active religiously, starting with their first tarawih, 5 times shalat, and hearing tausiyah

03

Bukber-Social Phase (Week 2 Ramadan)

During the 2nd week of Ramadan, people start to do the once-a-year social meeting called ‘Bukber’, they usually do it more than once with families, colleagues, alumni, circle, and many more

04

Hampers Giving-Caring Phase (Week 3 Ramadan)

The 3rd week of ramadan, people start to figure out what hampers should they buy for their relatives, here we are going to give them a chance to co-create their own hampers with brand collaboration products

05

Homecoming Phase (Week 4 Ramadan)

In the 4th week of Ramadan, especially this year where the government has repealed the PPKM rules, people will start to talk about their homecoming plan, and some even take their early leave to go to their hometown. In this phase, people will be busy hunting mudik tickets, gift to bring when mudik, foods/drinks to bring, and preparing their mudik vehicle.

06

Celebration Phase (Week following Hari Raya)

And last but not least, the celebration phase where all people are celebrating their victory throughout the Ramadan season. In this phase people tend to have more attention towards their look (make-up & fashion) for meeting (silaturahmi) their colleagues

Ramadan 2023 Action Plan

Event Schedule

As a brand what will you get?

Benefits of Collaboration

01

Evoke

Your Brand will be seen as a brand who cares about them, and you will get their attention so when you start 'selling the story' they will get it and gain consideration towards your brand, and they will put your Brand into their top monthly shopping list.

02

Interaction

Gain more than two ways conversation with Moms the decision maker of monthly shopping list inside this Festival Ramadan.

03

Database

Get more than hundred thousand Indonesian Moslem affinity database throughout Indonesia

INVESTMENT

Collaboration Packages

Festival ngabuburit ramadan 2023

Silver

Rp50Juta

5 Segments @15min

30 Ads Slot

Raw Database

Ad Lips

Logo Placement

Gold

Rp150Juta

15 Segments @15min

100 Ads Slot

Database Insight

Share / Mix Product Sampling

Ad Lips

Logo Placement

Product Placement

Platinum

(Exclusive Brand each Category)

Rp500Juta

60 Segments @15min

675 Ads Slot

Database & Market Insight

Exclusive Product Sampling

1 Recommended Item for Hampers Activation

Ad Lips

Product Placement

Logo Placement

Special Activation

Let's collaborate!

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